The Frugal Feminista

I am thrilled to show you this brand new brand and website. This was such a fun project to do. I can't wait to show you all the components that went into great project.

When I first started working with Kara, I was thrilled! She had a blog about women to stay finical healthy! She had a old outdated website with tons of ads. Together, we revamped her business into a machine 


MOODBOARD


 
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When collecting the images for Kara's Mood board, I knew she wanted a clean and simple mood board. She wanted a fun script font which showed the fun and girly part of her brand. She wanted her brand and website to have a chill vibe towards it with calm pale colours.


BRAND BOARD


After figuring the brand values and mood board, I went into the created the logo design for Kara. This consisted of a watercolour background and a fun script with her tag line at the bottom. 

For her colour palette, I take my colour picker tool and choose colours from the mood board. I picked a little blush pink, a lavender purple, navy blue and light peach for a pop of colour.

For the fonts, I choose a fun script font with a nice sans serif.

 
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WEBSITE:


Kara's old website was very outdated. It didn't show what she truly offered, I transformed her old website into a new clean website which attract her ideal client.

BEFORE:

 

NOW:

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ABOUT PAGE:

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CONTACT PAGE

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COACHING SALES PAGE

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BLOG

 

Well That is WRAP! I loved working with Kara and am super exicted to continue to work with her!